Use this SEO formula to get big companies to purchase your product or service. Start with a bottom of funnel keyword , like expense tracking software. Then the word “for,” then a plural modifier: schools, districts, hospitals, government, teams, enterprise companies. There’s so many of these plural modifiers. When they come together... “Asynchronous video messaging for teams.” “Standing desks for offices.” These are big purchase orders. The thing about these keywords - they get very low search v