Effective co-marketing requires more than a logo repository. Here is how ISVs can provide campaigns that partners will ...

There’s no doubt that it’s a new era for digital marketing. The irruption of new technologies in the form of automation, artificial intelligence (AI)-powered tools and big data analytics has changed ...

Developers detest marketing. If you want to sell them a tool, make it easy for them to find the information they need and leave them alone to try out your tool. When I was just starting out writing ...