Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Recently, Inc. Editor-in-Chief Mike Hofman queried Inc. 5000 Community members on their best marketing channels. Generally speaking, founders said the highest-ROI now comes from methods that ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

In this environment, a multichannel strategy–tailored to your audience and product–is more important than ever. That’s why Inc. invited top experts (and Inc. 5000 honorees) to lead an Inc. Masters ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Working at a startup can feel like building a plane while you’re trying to take off. Use these ten marketing tips to effectively grow and sustain your startup. Startups can significantly enhance ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo and what mistakes to avoid.

The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver, helping to meet year-end goals and set the stage for the new year. However, it’s also one of ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...

As a marketing agency, the bottom line for your clients comes down to how well you’re managing their budget. No one likes the idea of wasted ad spend, but often, it can be hard to tell which funds are ...