Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

2018 may have been ruled by all things Black Panther and Riverdale, but this year's Halloween festivities might feature a few costumes inspired by pop culture past. YouTube is filled with beauty ...

Sometimes, it's the Halloween makeup that really takes a costume from pretty good to winning-first-prize-in-the-office-competition amazing. And with tens of thousands (or perhaps even more) of Oct. 31 ...

The sisters hilariously poked fun at each other throughout the "Get Ready With Us" makeup tutorial shared on the Kylie Cosmetics mogul's YouTube channel Kaitlyn is a former Assistant Style & Beauty ...

You can learn a lot of things from YouTube’s massive library of tutorials, even how to look like the opposite sex. YouTube, a site laden with ego and personal branding, is no stranger to identity ...