The customer relationship management (CRM) software market is on an impressive growth trajectory, with projections indicating a leap to over $48 billion in revenue by the end of 2024. This upward ...

The best CRM software is generalized sales tools that allow businesses of all sizes to manage and track customer interactions and streamline processes. The software offers a mix of core and advanced ...

Healthcare organizations face risk in not delivering exceptional consumer experiences. Those that don't prioritize customer relationship management may find it harder to maintain their competitiveness ...

About six weeks ago, Salesforce unveiled a new real-time data platform, Genie, that can power a company’s entire customer resource management (CRM) program. Salesforce promises that every company can ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It’s time to usher in a digitally-charged CRM that utilizes the most powerful strategies and tools ...