Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Continuing its push to bring the metaverse into the real world and not just the virtual world, Niantic Inc., the company behind the popular augmented reality game “Pokemon Go,” today announced the ...

Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D ...

MUNICH, Germany, June 19, 2019 (GLOBE NEWSWIRE) -- Red Bull is teaming up with agency …and dos Santos to extend its “Win with Ninja” campaign to Germany with its first WebAR experience, which is ...

Niantic today announced the launch of Lightship VPS for Web, making the web an even more powerful place for augmented reality by bringing its visual positioning system (VPS) to the 8th Wall platform.

Chances are your first introduction to augmented reality (AR) was in the 1986 movie Top Gun where our fighter pilot heroes fly planes with heads-up displays that let them monitor their planes and ...

A team of New Mexican developers placed first at an annual Massachusetts Institute of Technology competition in January for their augmented reality mobility aid for older or injured adults. The ...

LEHI, Utah, May 18, 2021 /PRNewswire/ -- The Revenue Optimization Companies (T-ROC), the leading provider of people and technology solutions for the global retail market, announces its partnership ...

A court ruling in the United States has been hailed as a victory for developers making augmented reality games, deeming it impossible to enforce restrictions on AR and location-based titles. The case ...

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving ...