Google today is launching a new tool aimed at helping business owners determine how well their website performs on the mobile web, including on both smartphones and tablets. Given that mobile searches ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

The number of websites that use blockchain technology is growing in perfect agreement with the technology's popularity. Testing a blockchain-based website, on the other hand, may vary from testing a ...

Website testing and optimization is only as good as your senior executives think it is. So convince them. Show them dollar values, keep records of your results and learn from your failed tests. Keith ...

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

Dan Siroker helps companies discover tiny truths, but his story begins with a lie. It was November 2007 and Barack Obama, then a Democratic candidate for president, was at Google's headquarters in ...

While traditional penetration testing (pen testing) has long been the go-to method for identifying security gaps in a organization’s network and web application, a new approach has emerged: ...

Ensuring your web content is accessible is a vital part of creating a usable, inclusive digital experience for all users, including those with disabilities. It also supports compliance with federal ...