Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel delivered customers to their Web site and how ...

Let’s face it — every Web site is a “marketing Web site.” Whether it is a company trying to sell a product to a customer or a 15-year-old high school girl trying to connect with her friends on MySpace ...

Online marketing has changed a lot from what it was at the time of its inception. Link building is no longer the ultimate way to promote a business. Search engines, along with social media channels, ...

Today’s business environment is full of scrappy entrepreneurs and large, established corporations battling it out for market share. Increasing globalization, the rise of disruptive technologies and ...

Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask. Rather than trying to define Web 3.0, I tend to think of it more as a term to describe to where the ...

Marketing trends for 2020 included a dramatic surge in customer-created photos and videos — that’s content that we created and big brands (brands) shared with their audiences. Thanks to you and me, ...

Our goal is to empower hotels with actionable insights—not just sell them another marketing package”— Ed Kooi, Digital ...

This was the year of virtual. Without skipping a beat, we moved our lives online. Thinking back, we have to shake our heads at how completely seamless it was. Classes, support groups, fundraisers and ...

Twitter is a marketing-must for today's businesses. It connects companies with a vast audience and encourages engagement which builds brand awareness. Some B2B marketers can end up making critical ...