Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Business “intuition,” popular in the days ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Yahoo said it has acquired most of the assets of IndexTools, a private ...

The days when companies were content to have a great-looking, functional and heavily trafficked Web site are long gone. Today, a Web site must deliver measurable results. That reality has created a ...

In an effort to simplify work for data-welding marketing managers, IBM has combined two of its e-commerce offerings into a single online package. With the IBM Coremetrics Digital Marketing ...

Google has once again updated its popular web analytics software, which is used by most smaller companies that don’t have the money or expertise to use an enterprise analytics package. Analytics ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

After an almost three-year delay, the next major version of Google Inc.’s Urchin Web analytics server software is entering a beta testing period, at a time when some customers have been openly ...

Major upgrade to Google's Urchin Web analytics server software is almost three years late and customers worry that may mean it will be discontinued A major upgrade to Google’s Urchin Web analytics ...

NEW YORK (Reuters) - IBM said on Tuesday it plans to expand its software and services business by acquiring Coremetrics, a privately held web analytics software company that helps companies improve ...

With more than two-thirds of companies satisfied with their Web analytics providers, competition will increasingly come down to pricing and flexibility rather than capabilities. So says ...

For Michael Bellopede, the Internet has made the transition from theoretical science to applied science-or, more to the point, it's moved from an alternative delivery channel to a full-blown business ...