Pocket Gamer.Biz

Unity Vector AI platform launches with 15-20% lift in iOS app installs and IAP value

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...
adexchanger

AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.
Seeking Alpha

Unity: Vector Platform Momentum, But Future Remains Uncertain

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...
Pocket Gamer.Biz

AppsFlyer partners with Unity to launch privacy Sandbox on Android Solution for marketers

AppsFlyer has partnered with Unity Ads to launch its Privacy Sandbox on Android integration. In collaboration with Google's Android Sandbox team, AppsFlyer also ...

Unity Software: Structural Progress Offset By Financial And Industry Hurdles (Downgrade)

Unity Software rebounds after scrapping its pricing plan and revamping products, but profits lag. Read the full analysis here ...
VentureBeat

Game devs with 3.5B installs say they will boycott Unity ads until its price increase is reversed

Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem. Azur Games, ...