If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

QUESTION: In past articles, you have made reference to target marketing. Exactly what is target marketing, and how does one go about developing the strategy? ANSWER: Target marketing is defined as ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can reach shoppers faster, Rick Gomez, chief commercial officer at Target, told ...

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. The first one is on targeting.Marketing can't be effective if you're unclear who's involved in the buying ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...