A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Learn about crown jewels: a company's most precious assets, how they impact business strategies, and defenses against hostile ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

STAR is an acronym for a formula which can help you structure your responses. The letters stand for Situation, Task, Action, and Result. Most questions center on your past or current attitudes, and ...

Strategy matters. Far too many businesses I have encountered rely too much on tactics, ungrounded by a comprehensive strategy, to try to accomplish their business goals with futility. What makes ...

Sustainable investing, also known as socially responsible investing (SRI) or environmental, social and governance (ESG) investing, may appeal to investors who want their portfolios to reflect their ...