Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win ...

If you’ve been out to eat some time during the past year, chances are you’ve scanned a QR code to browse the menu and place an order. Maybe while you’re on the restaurant’s website the catering deals ...

Retailer Brookstone has rolled out a QR code test campaign in 30 stores, as well as in its catalogs to provide consumers with product information and increase sales. The multichannel gadgets and gifts ...

Uniqode reports that QR Code trust hinges on consistency; reliability shapes user confidence more than security messaging.

An icon in the shape of a lightning bolt. Impact Link This time last year, QR codes were a novelty piece of technology in the US, mostly used as an advertising and marketing tool. But the black and ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

The digital shopping world is firmly upon us. Target is making the lives of parents a little easier this winter, with the addition of QR Code shopping. The company is planning to prop up 20 popular ...

Touch-Free Transactions and Direct Consumer Engagement Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android ...

Whether used for window shopping, checking product ratings or searching for sales, smartphones are society’s latest shopping companion. They allow on-the-go consumers to stay plugged into the retail ...