Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

PART ONE: BACKGROUND UNDERSTANDING -- Becoming Familiar with Social Networks -- A Brief History of Social Network Analysis -- How to Study Social Networks, from Theory to Design -- PART TWO: LEVELS OF ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Social media sites are a near-bottomless source of information that almost anyone can use for security and intelligence research, as well as for marketing campaigns. The platforms allow anybody to ...