Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Nearly a generation ago, when social media was in its infancy, Facebook, Instagram, Pinterest, and Twitter (now X) were expected to completely take over the way that businesses communicated with their ...

TORONTO--(BUSINESS WIRE)--ServiceSource (NASDAQ: SREV), the global leader in customer success and revenue lifecycle management (RLM) solutions, today announced that it has appointed industry veteran ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...