As customer expectations continue to shift and escalate, businesses are turning to AI-driven technologies—particularly advanced sentiment analysis solutions—for the detailed insights they need to ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Sentiment analysis enables brands to more fully understand what their customers are saying, as well as the emotional state and meaning behind their words. When used by customer service agents, ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...

Social networks have become one of the most significant sources of diverse information that is hard to quantify numerically. Millions of people discuss stock prices daily, despite not being directly ...