In the market for a new optic? You're in luck. In this installment of our 2026 SHOT coverage, we tasked experienced hunter ...

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Bigger! Brighter! Nearly 110 percent light transmission! Sees in the dark! Few things in hunting optics are more hyped and misunderstood than riflescope brightness. Every shooter wants a bright, ...

Product scope refers to the number of different items your company offers for sale. Your business goals usually determine the scope of products you carry. You may run a successful business based on a ...

Some shooters like to let a professional gunsmith mount a new scope, but you can mount it yourself without any fear of ruing the precision of your rifle. Mounting your scope yourself also means you ...