Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35 ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. The technology underpinning early mobile text messaging began development in the 1980s. The short message service (SMS) ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

Text-to-Pay lets customers pay bills via SMS by clicking secure payment links. Requires PCI-compliant processing, TCPA compliance, and customer opt-in consent.