JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...
Zyn is ostensibly for those trying to quit cigarettes – but younger non-smokers are also trying the packs.Photograph: Bloomberg/Getty Images Cigarette-branded swag has long been the cool kid apparel ...
The objectives of the J-Rewards Programme are to generate incremental revenue through the program for EX, SRX and product bundles and to reward partners for both sales and non-sales related activities ...
PepsiCo brand Mtn Dew is reaching out to niche audiences with programs made to appeal to two very different sets of consumer interests, indicating the lengths brands are willing to go these days to be ...
Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Sure, reward points and perks are a nice cost of entry. But based ...
J.C. Penney on Wednesday launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with sister publication Marketing Dive, representing another ...
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