Lulu Kang, associate professor of applied mathematics at Illinois Institute of Technology and a team of researchers from the University of Illinois Chicago put a new twist on traditional resource ...

Bower, J. L., and Clark Gilbert. "A Revised Model of the Resource Allocation Process." In From Resource Allocation to Strategy, edited by Joseph L. Bower and Clark ...

This is a preview. Log in through your library . Abstract In this paper we examine multiperiod resource allocation problems, such as allocating a given marketing budget among T periods. The return ...

As companies kickoff their 2022 business planning process, CMOs and their teams face a perennial challenge: allocating their limited resources among a variety of brands, projects, programs, and ...