Managerial accounting involves using a company's financial and other data to help management monitor its performance and make decisions. Return on investment measures how much net operating income a ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder ...

View post: Amazon is selling $47 storage bins that 'help you fit so much more on your shelves' for just $26 Whether investing in stocks or something else, you want to make sure that you’re making a ...

When your sales pitch can be boiled down to simple mathematics, the deal is all but done. In B2B settings, that means you need to show prospects that you will A—save them money; B—help them sell more; ...

Human resources is sometimes considered a "soft" industry, because it can't always provide quantifiable financial data about its workload and doesn't typically create revenue either. Investment in HR ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

How can you know whether your content marketing ROI (return on investment) is achieving what you want? Content marketing efforts are difficult to track and measure because it’s not always clear which ...