Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

UChicago Medicine clinical trial marketing uses controls and data integration to deliver targeted outreach and achieve significant ROI.

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like ...

When Simon Sinek said “People don’t buy what you do; they buy why you do it," he may as well have been talking about senior ...

How a former C-suite marketing executive applies $100M listing strategies to selling everyday homes as a Realtor.

Fort Lauderdale, Florida - January 14, 2026 - PRESSADVANTAGE - Blue Interactive Agency continues to publish resources ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...