Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...
Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
In a bold move to modernize advertising in live sports, Paramount+ has announced the introduction of guaranteed programmatic placement for select ad units during major sporting events. This innovative ...
If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...
IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year to $238 million, and digital ad revenue was up 16% YOY, as ...
Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis among first to supportNEW YORK--(BUSINESS WIRE)--The Trade ...
Euronews, a global media leader delivering independent news across TV and digital platforms, achieved significant year-over-year growth in programmatic advertising revenue in July 2025, following the ...
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