Help a user along every touchpoint of the customer journey by understanding multitouch attribution models and analyzing the data in GA4. The customer journey involves multiple interactions between the ...

Which touchpoint on the B2B customer’s journey gets the credit for the conversion? Explore multi-touch attribution models with Alex Macura. Executives have always desired a “single source of truth” to ...

Did you buy an iPad? If so you must have noticed how wonderfully responsive the multi-touch screen on the device is. Flicking about in Safari while browsing is a breeze, and pinch-to-zoom becomes ...

A lot of companies file patents for products they are never going to make. Apple is no exception. But given how many it has filed the past few years for advanced multi-touch technology and devices, it ...