A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Due to popular misconceptions about marketing, it's important that you familiarize yourself with the role of this wide-ranging function. That includes taking a look at traditional marketing techniques ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

When it comes to driving traffic and boosting conversions, content is key to your digital marketing strategy. Content marketing gives you the opportunity for optimal keyword placement and provides ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...