In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

Nearly two years after announcing its acquisition of Hawaiian Airlines, Alaska Airlines has released its much-anticipated plan for incorporating HawaiianMiles into its rewards program. But beyond ...

This holiday season, Subway is giving the gift of sandwiches after the chain announced plans to revive its Sub Club loyalty program 20 years after it was discontinued. The updated program, which ...

(WHTM) — I was out of the country for a few weeks, and everyone “missed” me. No, not my friends and family back home. Or, well, maybe they did; I didn’t ask them. But I know Supercuts missed me when I ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...

You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as though grocery stores are having to push their prices ever higher, in a ...

Although change is rarely easy, it’s essential to grow. Many forward-thinking companies recognize this and embrace change, even when changing programs and processes means initially upsetting some of ...

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