Digital marketing and communications have changed dramatically in the past several years. Data now plays a much greater role in reaching intended audiences, and a new generation of marketing and ...

Roswell Encina (left), chief communications officer at the Library of Congress, and Hawa Jalloh, librarian at Prince George’s County (Md.) Memorial Library System, at a panel on influencer marketing ...

Public libraries represent a promising sales opportunity for self-published e-book authors. There are more than 9,000 public libraries in the U.S. A 2015 survey by Library Journal found that 94% of ...

With most U.S. public libraries’ physical buildings still closed to the public to slow the spread of Covid-19, this may seem like an inopportune time to talk about author events at the library, and ...