In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog toymaker's embrace of tech.

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO characters (Mario, Luigi and Peach) themselves are the pieces with the ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

And of course, they’re Star Wars sets.

The LEGO Group and The Pokémon Company International have officially unveiled the first-ever LEGO Pokémon sets, with the ...