This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further ...

Keywords were once the reigning champion of SEO; they essentially dictated your success in ranking high with the search engines. If you knew how to select keywords with a high search volume and low ...

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found ...

It’s no secret that keyword research is an integral part of crafting a successful SEO strategy. After all, keywords provide us insights into our users and help drive our content strategy. The ...

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer ...

As a B2B marketer, you are targeting other businesses—vendors, manufacturers, suppliers, distributors, others—and, more specifically, buyers within those businesses. Your B2B SEO should be ensuring ...

With each update to Google's search algorithm, approaches to SEO keyword research become outdated. Despite being dedicated to their SEO strategies, many businesses aren't seeing any results due to ...

In this strategy you use two to three base-keyword, for example "belly fat", "fat loss diets" and "abs". You then find variations of these three base keywords and dump all of them in one adgroup. As a ...

In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding ...