This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

As humans, we’re creatures of habit. Whether it’s a daily workout or a daily doughnut, it’s natural for our brains to create routines we follow habitually, be they good or bad. The field of behavioral ...

Why do illusions feel real? What’s the science behind our decisions? Why is it so irresistible to judge a book by its cover? These are questions many have pondered, or even asked out loud. Often, ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...