Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

You might say it’s just a pigment of your imagination ...

Do colors trigger unique brain responses? And do different people have the same brain responses to colors? In a new JNeurosci paper, Michael Bannert and Andreas Bartels, from the University of ...