Google's John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, "Sometimes "over optimization" does drift towards "SEO-spam"." ...

Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information ...

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization. Offerwall messages allow your ...

In a dynamic move to help North York businesses stand out in the digital landscape, Seo Marketing Toronto today announced the launch of its specialized Google Maps Optimization services. The strategic ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight competitive pressures impacting impression share. The feature was spotted by Craig ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...

Google’s Optimization Score, which provides recommendations to improve ad performance, has been updated to highlight the specific competitive pressures impacting impression share. Why we care. This ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...