Let's use this classical statistics technique -- and some R, of course -- to get to some of the latent variables hiding in your data. Factor analysis is a classical statistics technique that examines ...

In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

Exploratory Factor Analysis (EFA) is a pivotal statistical approach that enables researchers to uncover latent structures in complex datasets, a process that is increasingly integral to higher ...

Picking the right investment managers is a central challenge for any institutional investment program. The selection process can be complex, encompassing evaluating everything from track records to ...