Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Thanks, in part, to the Michael Lewis book Moneyball, and subsequent Hollywood film starring Brad Pitt, analytics in American sports have increasingly entered the mainstream consciousness. From a ...