Opinions expressed by Entrepreneur contributors are their own. What does it take to turn a well-branded event into a highly-anticipated piece of programming? While the event marketing and production ...

Organizing the best, most awesome and ass-kicking event is no longer enough. What you need is marketing and what you need is turning your event into a must-attend occasion of the year in that field.

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

Live events don’t have to be budget drainers, they can actually be big money-makers for your organisation. In fact, recent Forrester research shows that successful organisations allocate nearly 25 per ...

Opinions expressed by Entrepreneur contributors are their own. Bringing an idea to life through event marketing can be a beneficial way to cut through the noise and build brand awareness. When ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. PR events serve many functions. They’re an opportunity to ...