Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game ...

The current pandemic is taking a toll on the way many companies go to market. For others, it has meant a push for already implemented strategies. For all, the current moment is a good one to reflect ...

A panel at the recent GTDC Summit gave solution providers the opportunity to get a first-hand look at vendor-distributor dynamics and how it might impact their own business. Exploring How To Work With ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...