The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

The concept of “design thinking” has surged in popularity in recent years as those outside the design department have realized the appeal of an approach to innovation that prioritizes creativity and ...

When just about all business activity — both with customers and employees — was hurriedly moved to digital a few months ago, one could be forgiven for not paying close attention to the nuances of the ...

The Build a Better Book project emphasizes a human-centered design thinking approach, in which participants first need to better understand the specific needs of their end users. The Design Thinking ...

We catch up with experts who discuss the principles of design thinking and how it can help improve customer experience outcomes. Organizations that allow designers to act as business leaders and not ...

Kate Canales is a research professor and Director of Design and Innovation Programs at the Lyle School of Engineering at SMU in Dallas. She spoke to Doreen Lorenzo as part of Co.Design’s Designing ...