Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...

Data-driven marketing is no longer a luxury; it’s a necessity for brands that want to stay relevant, engage their audiences effectively, and achieve tangible results. The Fast Company Executive Board ...

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder ...

Creativity in crisis has become a running theme in marketing. Ad agencies, facing a wave of disruption, are falling under sharper pressure as the fundamentals of the business drift further away from ...

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...