Blogs are a way to give visitors a company's expert opinion on a topic. Search Engine Optimization is one way to increase online visibility for your business. Planning content based on data has a real ...

Having a strong social media presence is crucial to the success and growth of today’s brands and businesses, but keeping up with media trends can be head-spinning. It seems like new hashtags and ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

AI is only as effective as the quality and accessibility of the data on which it is trained. While potential may seem limitless at this moment in history, it hinges on the critical foundation of data ...

Avid has introduced Avid Content Core, a content data platform that it says “will redefine how media is created, managed, and monetized.” The data-driven content platform, which empowers ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

For decades, the entertainment business has celebrated instinct. Executives were praised for having a “gut feel” for the next hit or the ability to read the cultural moment and trust their creative ...

Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Knowledge-based economies are increasingly built on data-driven intelligence rather than traditional capital or labor alone.

Nelly Voukaki, Co-Founder and Chief Customer Officer at Looper Insights, has 18+ years of experience in the digital media sector. As the streaming industry continues to chop, change and shift at a ...