Presented by noted data scientist Derek Kane, this video provides an introduction to text analytics for advanced business users and IT professionals with limited programming expertise. The ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Marketing data often requires categorization or labeling. In today’s age, marketing data can also be very big, or larger than what humans can reasonably tackle. In this course, students will learn how ...

Open text analysis empowers companies to harness AI, scale insights and deliver better customer experiences to improve retention and growth. Delivering superior customer experiences (CX) is a powerful ...

Retail and CPG brands face an incredibly complex sales and marketing landscape, with channels ranging from traditional brick and mortar stores to e-commerce – and the latter growing fast. Every day ...