Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies and other data tools that measure performance based on old ...

Several months after announcing a slew of partnerships to position itself as a privacy-first company, PurpleLab has unveiled a new measurement tool for marketers.

Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. Organizations struggle to maintain good data quality, especially as ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. Why it ...

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has ...

Many data teams struggle to prove the business impact of their work. Traditional metrics such as uptime or throughput don't ...

Kistler provides a powerful tool for making more productive use of data from the manufacturing process. Jan. 23, 2026 — With ...

How innovations in visibility, usability, and smart sensing are changing who uses tools—and how. For centuries, measurement tools have been essential to architecture, engineering, construction, real ...

“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at Disney, adding that the company’s goal is to connect premium storytelling ...