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Businesses can live or die on the strength of their customer service. That doesn't mean customers expect flawless service -- but it does mean you should try to avoid some of the more common mistakes ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Social media has enabled both consumers and brands to have a shared voice and interact on a public stage, creating a balance that addresses the wants and needs of both. Think it’s easy to leverage ...