Digital marketing reached an inflection point about a year ago. It grew up and realized it had to cast off its childish ways of just “playing around” on social networks and creating pretty pictures on ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

SAN FRANCISCO, Dec. 2, 2024 /PRNewswire/ -- MediaGo, the deep learning-based intelligent advertising platform, today announced a comprehensive upgrade of its deep learning models. With this upgrade, ...

This session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...

There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and ...

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where customers used to move through an orderly progression of steps ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...