PaperShare recently launched Actionable Content Analytics, a tool that gathers data for marketers so they know how a piece of content performed across all channels. “By putting content at the center ...

Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of ...

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. But what exactly is a content gap analysis, ...

Adobe Content Analytics is made possible by correlating specific attributes–including colors, objects and locations–with direct customer interactions. For example, a marketer promoting a new hotel ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

AI agents are reshaping enterprise analytics, and AtScale, a leader in semantic layer solutions, is helping organizations navigate this shift from "ask-a-question BI chatbots" to autonomous agents ...