Forbes contributors publish independent expert analyses and insights. You may be wondering what a 30-year old management theory has to do with what is happening in today’s AI world. My answer: A lot.

In my experience, any thoughtful strategic plan you come up with to scale and mature your business is going to take a minimum of 18 months and as much as 5 years to execute. At my school for business ...

Rebranding can help your business attract new audiences or reignite existing customers’ enthusiasm. Use this guide to complete the process successfully. While many see rebranding as simply updating a ...

Traditional, complex strategic planning doesn’t suit modern entrepreneurs. Instead, focus on a lean, agile and actionable strategy that you can start implementing in days, not quarters. Define where ...