What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.
Avoid these mistakes to build automation that survives UI changes, validates outcomes properly, and provides useful feedback.
Founder and CEO of ZAPTEST, with 20 years of experience in Software Automation for Testing + RPA processes, and application development. In the wake of the AI revolution, software development is ...
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