The current digital-first economy is characterized by the fact that the winners are not only those who innovate or make their prices lower, but are those that are intelligent. Competitive intelligence ...

Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

If you properly conduct competitive analysis, you’ll end up with plenty of data to get a sense of the competitive landscape. Incorporating these insights will help you get the best results. Every ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

You take on a new client: an ice cream brand that isn’t quite on the level of Ben & Jerry’s, but it’s on the rise and has serious potential to disrupt the industry. But, before you can start thinking ...

Almost everyone uses a mobile app at some point in the day. You may use one to call a taxi or order food, you may use one for directions to a new place, or you may just use one to vanquish aliens from ...