Nearly every marketer will be asked to manage a project at some point in their career. However, not every marketer will have formal project management training. Nor will everyone necessarily feel ...

Project management software: What features are necessary for marketing teams? Your email has been sent Project management is essential for an efficient and effective business. Nearly every team in ...

University Communications and Marketing and Regionals marketing team provides marketing and communications services to the university community. If you are seeking our support, please review our ...

Over more than two decades as a brand strategist, content developer and growth platform implementer, I have witnessed the evolution of marketing strategies and the pivotal role that technology plays ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

Information overload is an ongoing challenge for marketing leaders. Organizations used an average of 106 different SaaS applications last year. In a 2025 Qualtrics global study, marketing and insights ...

This year's Pathways to Excellence Summer Intensive students were assigned a topical and challenging advertising project on the subject of gun control. This is an often-debated topic with a lot of ...

Because advertising is such a highly regarded program at CU, the Pathways to Excellence workshop added its first advertising project in 2014. Working in three teams, students created an advertising ...