We all love a nice strip or grid of addressable LEDs. It can add flair or an artistic touch to many projects, and it can make gaming computers look extra 1337. However, providing enough current to a ...

Susan Brady, Editor in Chief: What criteria should a dealer use when deciding between specifying a conventional fire alarm system or an addressable fire alarm system? Richard Roberts, System Sensor, ...

LTN Global is launching what it described as a universal signalling solution designed for addressable TV advertising. LTN Global says that fragmentation in distribution platforms and ad decisioning ...

Looking to eliminate the complexities of addressable TV advertising, Cadent, an advanced ad-tech company, is launching a self-service planning and buying platform for media buyers and marketers.

The advent of addressable fire detection and alarm systems seems to be putting one of the industry’s biggest problems - false alarms - to rest. Industry participants noted the increased intelligence ...

Long a pipe dream, scalable linear addressable advertising is now available across all platforms. In fact, TV channels are deploying it now, and these early adopters will likely command extra-high ...

ENGLEWOOD, Colo.—As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media ...

Forbes contributors publish independent expert analyses and insights. This article is more than 6 years old. For anyone interested in the future of advertising, the capabilities of connected ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

Marketers have long favored electronic media -- particularly television and radio -- for their ability to efficiently reach large audiences. But this broad reach often results in wasted impressions.

Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier ...